March 2021 marked the official kick-off meetings of our new series of design talks: Future Visions. The project is the result of a collaboration amongst: London-based cultural agency VisionNow Media, Chinese media platform Together Design, creative and cultural magazine The Plus Paper. The talks proved a great success - creating a rich environment for conversation and engagement.   

The Golden Week refers to three separate 7-8 day long national holidays that have occurred annually in China since 2000. The holidays usually occur around Chinese New Year in January or February, then May, then October and are intended to promote internal consumption. Citizens receive several days of paid holiday, where they can travel to visit family and friends, which results in a period of heightened travel activity and spending for the country. Although the pandemic has led to decreased income and therefore decreased spending for most residents, this year’s October festival saw an impressive rate of transactions, having been the first holiday post-pandemic stabilisation. The success may have been indicated by the triumph of China’s Celebrated 6.18 festival which reached historic results earlier this year, and the government estimates travellers generated around 466 billion yuan this October.

The past few months have repeatedly been referred to as “unprecedented times,” possibly an ode to our inability to predict how to effectively deal with the pandemic we have been faced with. No industry - whether real estate, marketing, education, or fitness - has been left untouched by the pandemic. Although, we couldn’t predict what 2020 would bring, there are a few things we can takeaway as we move forward with the business year...

At VisionNow Media, our goal is to facilitate international connections through cultural and creative projects. We are keen on helping Western brands flourish in the Chinese market, and we have the knowledge tools, connections and experience to make this happen. Our London/Shanghai-based creative agency is motivated by a global focus, and we use our expertise in media, marketing, events and e-commerce to help our clients expand their reach. 2019 saw a busy year for VisionNow Media and the clients we work with...